Moody, Romantic, Luxury Cruella Inspired Styled Shoot at New College
The inspiration for this shoot started with an event concept from the creative Jordan Heller of SWEL Events. The Suncoast Wedding and Event Leaders (SWEL) is an incredible networking group based out of Sarasota with vendors from all over South and Central Florida including St. Petersburg and Tampa.
New College’s College Hall in Sarasota, Florida was the perfect location because the historic architecture fit the shoot’s theme and atmosphere beautifully. Even the colors of the stone and marble throughout the space allowed the bold color scheme to really pop! The color palette of course was inspired by Cruella de Vil herself. Her signature colors of black and white, and bold red, were essential, and then gold accents were an absolute must.
Each of the styled shoot setups were selected to communicate the style and atmosphere of vintage luxury. Starting with the flatlay and detail shots, Sadgebrush Designs created an exquisite invitation suite that Cruella would most certainly have approved of. The black and white envelope and details card were spot on, literally, and the invitation with the red dress was perfection!
The red cocktail and cake table linens from US Tent & Linens by the Sea were the perfect pop of bold color contrasted with the black, white and gold decor. The picturesque lounge furniture from Palacios Events brought in both color and true vintage style. Perhaps my favorite set up was the show stopping tablescape. The ultra luxurious black and gold table from Palacios, combined with the exquisite tabletop rentals from Set and Styled and dog silhouette menu from Sadegbrush, came together for a fabulous tablescape foundation. And the FLORALS!! I was absolutely wowed by the stunning floral arrangements and bouquet that were created by Flowers by Fudgie. It was like Cruella met Gatsby and I was obsessed to say the least. The colors and textures truly took every single set up to the next level!
Because this was a networking event, and not just a styled shoot, there were also several artisans who contributed to the event atmosphere including charcoal fashion artists from Artistic Talent Group, and a Jazz Duo from Total Entertainment by Matt Winter. The photobooth with a dalmatian background and custom neon sign were from Posy Exchange, and the photobooth backdrop had balloons from PlanIt Events, LLC. No event is complete without amazing food, and Culinary Creations by Metz did not disappoint! Cakes by Ron and Sweets Bakehouse created the most delectable desserts that came together to round out the gorgeous and delish food served throughout the event.
Another of the set ups was outside with a vintage Bentley from Classic Wedding Cars Sarasota. The car itself fit the vibes perfectly, and then the Dalmations courtesy of MakSchu Productions were the absolute icing on the cake. I was completely in awe seeing all of the details come together to make such a stunning shoot.
The shoot would not have fully come together without our amazing models and the glam squad! Everything about the aesthetic was on point and aligned beautifully with the shoot theme and vibes. The dress from Truly Forever Bridal was PERFECT Cruella vibes. The white gown with black details was the epitome of vintage elegance with the high contrast black and white look that has become synonymous with the name Cruella. And of course no look is complete without amazing hair and makeup. Adore Bridal truly wowed with the gorgeous updo, perfectly positioned black veil, and the bold red lipped makeup look. The energy from the couple was amazing, as they beautifully portrayed the moody, mysterious, sultry essence that we were looking for!
And of course no shoot is possible without a talented photographer! Angela Moon Photography captured each set up with true editorial attention to detail. This was such a fun shoot to design and it was truly a pleasure to work with so many talented vendors and creatives on this project! And of course, I was so grateful to SWEL for letting me bring this concept to life!
Vendor Team:
Coordination & Design: @mdpevents│MDP Events
Event Host: @swelevents│SWEL Events
Venue: @newcollegeoffl │ New College - College Hall
Photographer: @angelamoonphotography│Angela Moon Photography
Florals: @flowersbyfudgie │Flowers by Fudgie
Linens & Rentals: @ustentrental @linensbythesea │ US Tent Rental, Linens by the Sea
Tabletop Rentals: @set_and_styled │Set and Styled
Lounge Furniture & Show Table: @palaciosevents │Palacios Events
Hair & Makeup: @adorebridalhairandmakeup │Adore Bridal Hair and Makeup
Cake: @cakesbyronsrq │Cakes by Ron
Printed Materials: @sadgebrushdesigns │SadgeBrush Designs
Caterer & Bar: @metznewcollege @culinarycreationsbymetzsrq │Culinary Creations by Metz
Photobooth & Neon Sign: @posyexchange │Posy Exchange
Balloon Decor: @planiteventsllc │ PlanIT Events, LLC
Desserts: @sweetsbakehouse │ Sweets Bakehouse
Vintage Bentley: @classic_wedding_cars_fl │Classic Wedding Cars Sarasota
Wedding Dress: @trulyforeverbridalsrq │Truly Forever Bridal
Charcoal Artists: @artistictalentgroup │ Artistic Talent Group
Dalmatians: @makschuproductions │ MakSchu Productions
Jazz Duo: @totalentertainmentbymattwinter │ Total Entertainment by Matt Winter
Models: @kourtneyaspen │ Kourtney Aspen
